What’s Actually on the Site (and How to Fix It)

1. What’s Actually on the Site

Homepage experience

When you land on the homepage, WordPress returns a generic “Nothing Found” message. It looks like a 404-style layout and gives no real content or direction.

The template currently shows:

• A simple header with Menu, Cart, “Bath Faucets Store” text and a search box.
• A footer line: “© 2025 Bath Touchless Faucets • Built with GeneratePress”.

There is no visible:

• Homepage content or hero section.
• Category or archive listing.
• Blog posts, guides, or product listings.
• About, Contact, or any core pages linked in the UI.

From Google’s point of view, this is basically a near-empty site with almost nothing to crawl, understand, or rank.

2. Strengths You Already Have

2.1 Domain and niche clarity

BathTouchlessFaucets.com is a very clear, high-intent domain. Anyone seeing the URL instantly understands that the site is about:

• Bathroom touchless faucets.
• Hygiene and hands-free operation.
• Water efficiency and modern fixtures.

It is a clean niche for building authority across both residential and commercial use.

2.2 WordPress + GeneratePress foundation

You’re running on WordPress with the GeneratePress theme, which is:

• Lightweight and performance-focused.
• Mobile-friendly out of the box.
• A good base for Core Web Vitals and SEO.

2.3 E-commerce intention is visible

The header already shows a Cart and “Bath Faucets Store”, which clearly signals an e-commerce direction. The structure for a store is there; it just needs real products, categories, and content around them.

3. Major Weaknesses Blocking Growth

3.1 No usable homepage content

Right now, visitors see:

• No explanation of what the site is.
• No paths to products, guides, or help.
• No reason to stay or come back.

3.2 No clear site structure

There’s no visible navigation to:

• About or Contact pages.
• Shop categories or product types.
• Blog, guides, or resources.

Without this, Google has no hierarchy to follow and visitors have no sense of what the site offers.

3.3 Zero topical authority signals

The site has:

• No articles, tutorials, or guides.
• No product descriptions or comparison pages.
• No brand story or expertise on display.

This means there’s nothing for Google to rank and no proof for visitors that you understand touchless faucets better than anyone else.

3.4 Weak indexation

With a blank homepage and a couple of generic templates, Google likely has almost nothing to index. Even if the domain is strong, the current content doesn’t give the algorithm anything to evaluate.

3.5 No trust signals

Missing essentials include:

• About and Contact pages.
• Privacy policy and terms.
• Returns/Shipping policies (if you’ll sell products).

These are important not only for compliance but also for user trust and conversion.

4. What to Do Next (Step-by-Step)

4.1 Fix the homepage and core pages

• Create a real homepage.
  Set a custom static page in WordPress and replace the “Nothing Found” template. Give it a clear H1, for example: “Bath Touchless Faucets for Homes & Commercial Restrooms”. Add sections for:
  • Shop Touchless Faucets (linking to categories).
  • Guides & Reviews (linking to your blog).
  • Solutions for architects and facility managers.
• Enable the Shop / Store page.
  If you’re using WooCommerce, make sure the store page is set and shows products instead of returning a 404 or “Nothing Found”.
• Add About and Contact pages.
  Tell visitors who you are, what the site is for, and how to reach you. Include at least an email and contact form, and add address/phone if available.
• Publish basic legal pages.
  Add a Privacy Policy, Terms & Conditions, and if you sell online, Shipping and Returns pages.

4.2 Build content and authority around the niche

Once the basic structure exists, you need content that proves you’re the expert.

Start with a few core “pillar” guides, such as:

• Complete Guide to Bath Touchless Faucets (2025).
• Best Touchless Faucets for Home Bathrooms.
• Touchless Faucets for Hotels & High-Traffic Restrooms.
• Installation & Maintenance Guide for Touchless Bathroom Faucets.

Then support these with more focused posts like:

• Brand A vs. Brand B comparisons.
• Common Problems with Touchless Faucets and How to Fix Them.
• How Touchless Faucets Support WaterSense / LEED / local code goals.

4.3 On-page SEO basics

When those pages are live, optimise them with:

• Title tags and meta descriptions written for humans first and search engines second.
• Clean headings with a single H1 and logical H2/H3 sections.
• Natural keyword use around phrases like “bathroom touchless faucet”, “automatic bathroom sink faucet” and “commercial touchless bathroom faucet”.
• Image SEO using real product photos with descriptive filenames and alt text.
• Internal links connecting homepage → pillar pages → product categories → supporting blog posts.
• FAQ blocks on major pages answering common questions and, later, optional FAQ schema markup.

4.4 Technical SEO setup

With WordPress and GeneratePress, the technical side can stay simple:

• Install an SEO plugin (Rank Math, Yoast, or SEOPress).
• Generate and submit an XML sitemap in Google Search Console.
• Check robots.txt isn’t blocking important pages.
• Make sure the homepage and store pages return a clean 200 status, not “Nothing Found”.
• Use a caching plugin and compress images for speed.

4.5 Trust and conversion elements

Add visible trust signals, such as:

• A simple brand story on your About page.
• Clear contact options.
• Policies and assurances for buyers.
• Calls-to-action like “Shop Touchless Faucets”, “Read Buying Guide” and “Get Help Choosing a Model”.

5. Quick SEO Checklist for BathTouchlessFaucets.com